The Estee Lauder Corporations & NYKAA Announce Winners of BEAUTY&YOU Award in India

The Estée Lauder Corporations (ELC) and NYKAA, certainly one of India’s main omnichannel magnificence and way of life retailers, introduced in the present day the winners for BEAUTY&YOU India. Created by ELC’s New Incubation Ventures and launched in partnership with NYKAA, BEAUTY&YOU India is an award program launched in July 2022, with an goal to find, highlight, and propel the following era of Indian magnificence manufacturers.
 
The ten finalists introduced their companies to a jury of main trade specialists together with Katrina Kaif, Actor and Co-Founder, Kay Magnificence; Sabyasachi Mukherjee, Founder & CEO, Sabyasachi; Nicola Kilner, Co-Founder & CEO, DECIEM; Deepica Mutyala, Founder & CEO, Reside Tinted; Anaita Shroff Adajania, CEO, Type Cell; in addition to leaders from The Estée Lauder Corporations, NYKAA, Intercos and Sequoia Capital. The finalists characterize a wide range of ideas starting from breakthrough product innovation and re-imagining a centuries-old perfume custom to rising client classes resembling teen magnificence, males’s skincare and digital magnificence within the metaverse. 
 
The winners, listed beneath, had been introduced at an awards night at St. Regis, Mumbai on November 9, 2022: 
 
IMAGINE Class: $75,000 Prize for pre-launch ideas

• Bahut Magnificence
• Sonya Khubchandani De Castelbajac
• Bahut Magnificence’s new model is impressed by India’s historical historic fragrance heart at Kannauj – a metropolis within the coronary heart of Uttar Pradesh that’s akin to Grasse in France and the lesser recognized fragrance capital of India. Drawing on its venerable custom, Sonya goals to develop an moral and considerate homegrown model, Deg & Bhapka (working title), that’s experientially pushed and celebrates the artwork and know-how of the subcontinent.

GROW Class: $150,000 Prize for in-market companies

• Skinvest
• Divya Malpani
• Skinvest creates options for pores and skin points like pigmentation, cellulite and darkish circles through progressive merchandise that additionally deal with gender neutrality and psychological well being advocacy. The model at the moment retails 5 merchandise that seamlessly bridge the hole between medical and funky.
• www.skinvest.com​ 

COMMUNITY Award: $5,000 Prize for the most effective group engagement

• YAAN MAN
• Rahul Shah
• As a new-age skincare model, YAAN MAN is all set to interrupt societal taboos surrounding males and their relationship with skincare and make-up by way of clear and acutely aware merchandise which can be progressive, derived from nature and engineered for efficiency.
• www.yaanman.com

 
“The debut version of our program has witnessed stellar response from new and rising manufacturers,” mentioned Anchit Nayar, Chief Govt Officer, E-commerce Magnificence, NYKKA. “From tapping science and nature to impeccable client perception, the entries and finalists confirmed us the immense potential of magnificence manufacturers in India who’re gearing as much as win client’s hearts. That is solely the start of this journey with the brand new era of magnificence entrepreneurs in India and we’re wanting ahead to constructing the way forward for magnificence collectively.”
 
“We’re so happy with all of the finalists who every represented a singular imaginative and prescient for magnificence in India and wonder for contemporary shoppers in every single place,” mentioned Shana Randhava, Senior Vice President, New Incubation Ventures, The Estée Lauder Corporations notes. “The three winners – Skinvest, Bahut Magnificence and YAAN MAN – crafted ideas and companies that impressed and excited us as to what the way forward for our trade holds. We look ahead to working with them to help their groundbreaking concepts.”
 
With over 300 entries throughout 50 Indian cities, the appliance pool included a mess of magnificence manufacturers throughout classes – skincare, hair care, perfume, and colour cosmetics. Model, product, advertising and marketing, and funding specialists from ELC and NYKAA reviewed your entire utility pool and shortlisted the ten most promising of manufacturers and concepts earlier than deciding on winners. Some fascinating insights from the candidates:

• Nearly 50% had been skincare manufacturers
• 95% had a sustainability mission in place
• 80% had a feminine founder as a part of the founding group
• 25% had been within the pre-launch “IMAGINE” class

The winners will profit from entry to ELC and NYKAA relationships and experience throughout the sweetness ecosystem to nurture rising concepts that amplify Indian voices and deal with unmet client wants. Amongst different sources, BEAUTY&YOU India will present award winners with monetary help, continued mentorship, elevated consciousness, and distribution help. 

About BEAUTY&YOU India
The BEAUTY&YOU India program invited founders, innovators, and creators to use for the award with a chance for not simply funding but in addition studying and mentorship by main trade specialists. This system displays ELC and NYKAA’s joint dedication to having a optimistic affect on your entire magnificence ecosystem. Collectively, they share a want to gasoline the expansion of the Indian premium magnificence phase by supporting the evolving wants and preferences of Indian shoppers by way of the supply of breakthrough and domestically related merchandise, experiences, and enterprise fashions.

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