Examine: 89% Of Aussies Need A Extra Sustainable Way of life, Solely 43% Say They Can Afford It

The Affect Group’s strategic consulting and insights firm, Pollinate, as we speak revealed that whereas 89 per cent of Australians take into account a sustainable way of life to be vital, 43 per cent can not afford to reside a extra sustainable way of life, in response to the most recent findings of its biannual Pulse survey.

Since 2007, Pollinate Pulse has stored a operating tab on Australian society’s relationship with sustainability initiatives, surveying 1000 Australians twice a 12 months (the pattern is consultant of the nationwide inhabitants). The most recent numbers paint an image of a strained shopper, struggling to take care of tightened budgets and a scarcity of simple, reasonably priced and clear sustainable choices.

Key findings embrace:

  • Half of Australians assume Australia is doing too little to guard the atmosphere
  • 73 per cent assume society must change into sustainable earlier than it’s too late
  • However solely 35 per cent assume it’s simple to guide a sustainable way of life
  • And solely eight per cent imagine they will all the time discover sustainable alternate options when buying
  • 70 per cent of Australians assume it’s important for manufacturers to undertake sustainable practices
  • However 71 per cent agree it’s arduous to determine whether or not a product labelled as sustainable is definitely sustainable
  • And 58 per cent of customers are cautious of greenwashing, blaming it for greater costs
  • 38 per cent of Australians simply wish to not really feel responsible about being unsustainable
  • However 49 per cent really feel they’re solely considerably educated about what sustainability really is, with restricted experience
  • World warming and local weather change ranks because the quantity three concern for Australians at 79 per cent behind the Australian economic system (80 per cent) and value of dwelling (91 per cent)

Pollinate CEO Howard Parry-Husbands (lead picture) stated: “The most recent Pulse findings spotlight a basic ‘shifting the burden’ system happening between enterprise and the Australian public. Merely, because of this whereas the demand exists for sustainable merchandise, the provision doesn’t meet the demand.

“When confronted with extra challenges just like the rising value of dwelling and considerations over the Australian economic system, which rank greater than environmental considerations, customers are feeling more and more responsible as they battle with the burden of sustainability being shifted from manufacturing to consumption.

“This state of affairs is harmful because it reduces the chance of addressing the basic downside. It’s also an actual enterprise threat, as a failure by firms and authorities to vary the system and make it simple for the patron will erode belief at a vital time the place each buy is being rigorously thought-about. Australians have tell us that regardless of their existential fears, on the subject of sustainability they will’t discover it, can’t afford it and don’t belief it. It’s time for enterprise and authorities to step up with simple and accessible choices or threat dropping customers fully,” he stated.

Awarded The Australian Monetary Overview’s Sustainability Chief of 2022, Pollinate’s newest findings coincide with the announcement of Pollinate Sustainability: a purpose-built division to assist companies deal with significant change throughout the enterprise capabilities of function, course of, product and promotion, by delivering options that vary from advertising and marketing and communications to product improvement and provide chain administration.

Pollinate has a 17-year historical past of fixing issues for companies and authorities, having labored on greater than 150 tasks in sustainability for purchasers together with the Nice Barrier Reef Marine Park Authority, MLA, Nike, Google and Bega.

Pollinate is a part of the fast-growing advertising and marketing and strategic consulting enterprise, The Affect Group, which additionally owns Social Soup, the most important influencer advertising and marketing enterprise in Australia and New Zealand. Collectively, Pollinate and Social Soup make use of 50 individuals round Australia and have recorded income development of 30% a 12 months over the previous 5 years.

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