How One Coiffure — and One Hairstylist — Grew to become Synonymous With Dangerous Bunny Live shows

Seeing Dangerous Bunny reside is not only a live performance — it is a cultural expertise, one for which his followers are prepared to drag each cease doable in the case of their wardrobe, hair, and make-up. Many purchase completely new outfits only for the event, have their make-up completed for them, and — in lots of instances – rent a really particular hairstylist to offer them a really particular coiffure. That hairstylist can be Nicole Morales.

For those who search “Dangerous Bunny hairstyles” on TikTok, you will not discover movies of the singer’s personal hairstyles — you will come throughout Morales’s account as a substitute. Movies of followers with related hairstyles that includes glittery mermaid waves, pastel butterfly hair clips, and bubble pigtails — the kind of hairstyling liable for her sturdy social media presence and virality — could be seen all through her account. The Puerto Rico native remembers when the artist first introduced his tour; she had an inflow of latest purchasers who had seen her work on-line requesting appointments earlier than he even revealed the dates and places. Instantly, she knew she wanted to organize, however what she didn’t know was simply how far this tour would take her.

“This live performance modified my life,” Morales recollects to Attract. She created a home-based hairstyling enterprise in Puerto Rico through the pandemic and slowly constructed a small consumer base and social media following that manner. However it was a coiffure she did for a consumer going to Dangerous Bunny’s World’s Hottest Tour that catapulted her into virality and helped increase her consumer base to the USA. “I woke as much as my TikTok going viral; it was my first video to go viral,” Morales recollects of the times after Dangerous Bunny’s first cease in Puerto Rico on July twenty eighth, 2022. The video generated 771,000 and counting views on TikTok, and it is not even her hottest video on the app as of right this moment (her most popular video from September 26, taken through the tour’s Las Vegas cease, options a number of of her purchasers in her notorious bubble pigtails and mermaid waves and at present has 2.4 million views). The TikTok featured a coiffure of a concertgoer that included these aforementioned butterfly hair clips, tinsel, mermaid waves, bubble pigtails, and glitter hairspray.

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After that, the coiffure — now referred to as Morale’s signature — rapidly turned synonymous with Dangerous Bunny’s World’s Hottest Tour. Quickly sufficient, it might convey Morales on her personal worldwide tour whereas following Dangerous Bunny’s US tour leg. “Women began to achieve out to me through DM on Instagram and requested me to return to their metropolis to do their hair,” Morales recollects. Upon realizing this might turn into a real profession alternative for her daughter, Morales’s mom Heyde agreed to assist her handle her schedule, and the duo launched into their journey from there. They made stops in Florida, New York, Nevada, Arizona, California, and Texas, the place concertgoers might get their hair completed by Morales and, in fact, take part in her social media content material.

Morales credit her success to the neighborhood of younger folks in Puerto Rico. “Getting dressed up and our hair completed for live shows is a ritual now. In Puerto Rico we go all out; ‘hay que darlo todo’ (it’s a must to give it your all),” Morales explains. Actually, she says there may be at the very least one live performance a month on the island, with the mecca of all live performance venues being El Choliseo positioned in San Juan, the island’s capital. “El Choli,” as Puerto Ricans have nicknamed the venue the place Dangerous Bunny made his first cease, has turn into a scorching spot for reggaeton artists and the scorching youth tradition of Puerto Rico to return collectively.

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