Catching Up With Karisma: Life-style Manufacturers Are The Differentiator

Coming off greater than two years of restricted journey, Canadians are desirous to transcend their borders and create trip reminiscences. They’re prepared to spend greater than previously, however they’re additionally being more and more selective of their selections, and packing excessive expectations of their suitcases.

Frank Maduro

That’s the take of Frank Maduro, President of Premier Worldwide Advertising, the worldwide advertising and marketing arm of Karisma Inns & Resorts. The veteran all-inclusive government spent a few years with Sandals Resorts and AIC Resort Group earlier than becoming a member of Karisma a 12 months in the past.


The Karisma model portfolio contains Azul Seashore Resorts, El Dorado Spa Resorts, Margaritaville Island Reserve Resorts, Margaritaville St. Someplace by Karisma, Nickelodeon Inns & Resorts, Technology Resorts and Palafitos Overwater Bungalows.

Maduro says he joined the corporate due to its “nice manufacturers, monetary energy, supportive and engaged possession and a shared philosophy of journey agent help.” He believes the corporate is in a robust place post-pandemic, as a result of its manufacturers ship the sorts of experiences which can be in excessive demand.

“There’s a renewed sense of journey, with goal, intention and achievement,” Maduro informed an viewers of about 400 top-selling journey advisors, tour operators representatives, media and Karisma workers at Nickelodeon Riviera Maya, in the course of the firm’s Fifteenth-annual Gourmand Inclusive Trip Marketing consultant (GIVC) gathering and awards present.

“Individuals are being picky and selective. They need to have distinctive experiences. They felt imprisoned, however now they’re breaking out in an enormous means. They need authenticity, house and repair. They’re cautious who they e book with — they need model assurance and to depend on specialists to information them.”

Maduro says the adjustments signify excellent news for journey brokers – the specialists guiding client choices – and for Karisma, which affords distinct manufacturers that stand out in a crowded market.

Through the occasion, top-selling advisors received an replace on Karisma’s plans for 2023, which Maduro referred to as “a 12 months of evolution” for the corporate.

Listed here are among the highlights of the 12 months forward for the corporate’s numerous manufacturers:

Azul Seashore Resorts

Standard with households and the marriage market, Azul affords “past all-inclusive” seaside resorts in Negril, Jamaica, on the Riviera Cancun and on the shores of the Mediterranean in Montenegro. The Negril property – one in every of Karisma’s top-selling areas, will get a US$3 million improve over the subsequent 12 months.

El Dorado Spa Resorts

“Whenever you assume Mexico, you assume El Dorado,” mentioned Maduro. “It’s actually an genuine product.” El Dorado properties are really helpful for grownup purchasers searching for “a real Mexican expertise,” with an emphasis on meals, nature and romance.

Karisma is promising substantial investments in 2023 and past at El Dorado properties. El Dorado Seaside Palms, the place the model began, is getting new one-bedroom Presidential Suites. El Dorado Seaside Suites has seen its Italian restaurant reworked right into a Mexican specialty eatery.

El Dorado Casitas Royale Casita Swim Up Suite
El Dorado Casitas Royale Casita Swim Up Suite (Picture through El Dorado Casitas Royale)

Main suite renovations are deliberate for El Dorado Casitas Royale, the place TravelPulse Canada stayed in the course of the GIVC occasion. The one factor holding the corporate again is excessive occupancy on the 208-suite property. “That’s a pleasant drawback to have,” mentioned Maduro. “If I had 208 extra of them I nonetheless wouldn’t have sufficient.”

Margaritaville Island Reserve Resorts

The following large opening for Karisma Inns is the Margaritaville Island Reserve Riviera Maya, a 355-suite adults-only resort set subsequent to the Azul Beach Riviera Cancun. TravelPulse Canada had a hard-hat tour of the property, which is because of open early in January and appears to be in nice form for an on-time arrival.

Margaritaville Island Reserve Riviera Cancun
A welcoming suite on the Margaritaville Island Reserve Riviera Cancun.

We additionally took a tour of the five-star Margaritaville Island Riviera Cancun. It’s a phenomenal, tranquil spot that captures the laid-back Jimmy Buffett vibe in an environment of class.

There’s additionally information in regards to the Margaritaville Island Reserve in Cap Cana, which welcomed over 200,000 visitors in its first 12 months. The property has now been divided within the adults-only Hammock part and the family-friendly Waves space.

Margaritaville Island Reserve Cap Cana by Karisma
Laid-back luxurious is the Margaritaville mantra. (picture through Margaritaville Island Reserve by Karisma)

A specialist program for brokers to be taught extra in regards to the Margaritaville Island Reserve model is at present below improvement.

Margaritaville Seashore Resort Ambergris Caye Belize

The second 2023 opening, anticipated round March 15, would be the first property in Belize for Karisma. The 55-suite new-build Margaritaville Beach Resort Ambergris Caye Belize was initially designed as a condominium venture, so visitors of all ages can anticipate outsized lodging and a laid-back, family-friendly atmosphere.

Nickelodeon Inns & Resorts

In-built 2016, the Nickelodeon Hotels & Resorts Punta Cana was the primary property developed by Karisma for the model that celebrates children tv heroes together with SpongeBob, Teenage Mutant Ninja Turtles, Paw Patrol and others. That property will probably be considerably freshened up over the subsequent 12 months.

Bikini Bottom at Nickelodeon Hotels & Resorts Riviera Maya
Bikini Backside at Nickelodeon Inns & Resorts Riviera Maya. (picture through Karisma Inns & Resorts)

The Nickelodeon Hotels & Resorts Riviera Maya and accompanying Aqua Nick waterpark was the largest venture in Karisma’s historical past. It not too long ago earned AAA 4-Diamond standing and has additionally been accredited as “Autism Prepared,” with workers members educated to welcome visitors with autism.

“Nickelodeon is just not a resort, it’s not a resort, it’s not a waterpark,” mentioned Maduro. “It’s the #1 vacation spot for households.”

Liz Fettes, Chief Gross sales Advertising Officer for Premier Worldwide Advertising, says the energy of Karisma’s manufacturers is vital to its success, and in attracting Canadian travellers.

“Canadians need a branded expertise they will belief,” Fettes informed TravelPulse Canada. “You must stand out from a sea of sameness. We actually supply distinctive, luxurious life-style manufacturers.”

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