BCCA marketing campaign focuses on way of life to draw new apprentices

In case you had been to ask most individuals to explain a job in development, they’d most likely say pounding nails right into a two-by-four, pouring concrete right into a type or perhaps digging a trench with an excavator.

However Lisa Stevens needs younger individuals in B.C. who’re on the lookout for an thrilling and rewarding profession to image such actions as snowboarding, driving a bike or rock-climbing when anyone says “development.”

Stevens, who’s chief technique officer of BC Development Affiliation (BCCA), is in command of Builders Life, a just lately launched BCCA marketing campaign to draw new apprentices into the trades.

“The important thing message for jobseekers is that that is the sort of life you may stay as a profitable builder in B.C.,” mentioned Stevens. “It’s about how your life goes to be, not simply what your work goes to be. Its message is aspirational.”

B.C.’s development trade is on the lookout for apprentices. Development faces a long-standing expert employee scarcity throughout a time of excessive demand for companies.

Stevens says the purpose of the Builders Life marketing campaign is to search out apprentices for employers to rent, and it does it by selling the approach to life that folks working within the trades can take pleasure in.

“For instance, I’ll guess one-half of the boats you see moored on the marinas in B.C. are owned by individuals who work in development,” mentioned Stevens. “They’ve the means to stay the B.C. life, in addition to the free time.”

Builders Life is aimed toward people who find themselves both unemployed, under-employed or on the lookout for one thing higher.


COURTESY LACEY DEVELOPMENTS LTD. — Pictured is the group at Lacey Developments Ltd. of Mission, B.C.


The marketing campaign, a primary for BCCA, is multi-channel, and can function on radio, TV, social media, billboards, bus shelters and public transit.

“The purpose of the marketing campaign is to vary the dialog across the selection of profession,” mentioned Stevens. “Our purpose is to search out 2,100 apprentices over the following 18 months, and we’ll be trying in every single place in B.C.”

Stevens says Builders Life has solely simply begun, however it’s already displaying indicators of success.

“We all know it’s working,” she mentioned. “There have been many visits to the web site and lots of the guests have used the appliance type and they’re glorious candidates.”

To encourage B.C. contractors to rent all these enthusiastic apprentices, BCCA is providing some monetary incentives that many corporations will discover engaging.

Employers will obtain $5,000 for hiring or registering any new first-year apprentice in one of many 39 Purple Seal trades, plus a further $5,000 if the employee self-reports as a lady, new Canadian, LGBTQ2S+, Indigenous, an individual with a incapacity or a visual minority.

Employers can obtain funds for as much as two first-year apprenticeship positions per yr through the two years of the drive, for a most of $40,000 per employer.

There aren’t any circumstances on how employers spend the cash they obtain.

“I encourage each commerce contractor to entry this funding,” mentioned BCCA president Chris Atchison. “I additionally ask each common contractor to ensure their trades on their tasks are made conscious of the cash accessible. When you have 10 trades, and every accesses the funding, that’s $400,000 to the mixed backside line.”

Lacey Developments Ltd. of Mission, B.C. was one of many first adopters of this system.

“I heard concerning the grants from an e-mail,” mentioned enterprise supervisor Lesa Lacey. “Once I noticed BCCA was a funding accomplice, we had been grateful to enroll as quickly as doable.”

Lacey Developments employs greater than 15 apprentices in 4 completely different Purple Seal trades – portray, plumbing, carpentry and heavy tools operator.

Lacey says apprenticeship improves the corporate’s group ability ranges and provides depth to the apprentices’ careers in development.

 “Our first apprentice registered within the BCCA program is in carpentry,” she mentioned. “After that we’ll be registering a first-year tradeswoman in heavy tools. We’ve been a sponsor of apprentices for a few years, and the grant will assist us with onboarding and shopping for clothes and different requirements for our group members.”

Lacey says she has seen “great” curiosity within the BCCA’s apprenticeship funding.

“I see plenty of corporations which may not have sponsored apprentices up to now taking the steps to begin registering their group members now,” she mentioned. “We frequently rent workers who’ve been with different corporations for years, however have by no means been registered as apprentices. I believe the BCCA grants will actually have corporations beginning to re-engage with their apprenticeship packages internally.”

To seek out out extra and to use, go to https://bccassn.com/skilled-workforce/apprenticeship-services/

Candidates might be contacted by BCCA to evaluate their eligibility and apprenticeship necessities.

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